I'm Arturo. I help service businesses grow.

I spent 15 years inside the rooms where modern digital marketing was invented. First at Televisa in Mexico City selling television, then at Google bringing CPG advertisers into search and YouTube, then at Amazon Ads building programs for Fortune 500 brands across the U.S. and Latin America.

Three companies, three eras of digital. And then I realized something obvious: most of what I learned about driving demand, building trust, and getting people to act. None of it had reached the small service businesses that need it most.

The local plumber. The realtor. The general contractor. The catering owner. They're great at what they do, and getting steamrolled online by mediocre competitors with better marketing.

So I started Octosona in San Diego.

What I actually do: help you grow, and put AI to work in your business.

Most owners don't need more marketing. They need their business to run without them chasing every call, text, and follow-up. That's where I focus. I find the hours you lose every week, the missed calls, the leads nobody followed up with, and I automate them with AI that's set up for how your business really works.

At Amazon, the first principle is customer obsession. It's the reason I start with a 24/7 front desk. Every customer who calls, texts, or messages gets answered in seconds, gets real answers, and gets booked, even at 9 p.m. on a Sunday. You never lose a customer because nobody picked up.

From there, we build out what moves your business forward: a front desk that answers every call, chat and message, follow-ups that run on their own, and one place where every lead lives. You don't have to learn the tools. I set them up, my team watches them, and you get your time back.

I'm bilingual, native in both English and Spanish. Useful across both the U.S. and Mexico, where the work crosses languages every day.

I'm a bit obsessed with figuring out which AI tools actually save you time and which are just hype. I use AI myself every day, but only after the human thinking is done.

If you want to talk, the discovery call is free. 15 minutes. You'll leave with at least one thing to fix on your own. Even if we never work together.