Listen
A free 20-minute discovery call to map your bottlenecks: where leads come in, where they slip, what's already working, where the time is going.
About
I'm Arturo. I help service businesses grow.
I spent 15 years inside the rooms where modern digital marketing was invented — first at Televisa in Mexico City selling television, then at Google bringing CPG advertisers into search and YouTube, then at Amazon Ads building programs for Fortune 500 brands across the U.S. and Latin America.
Three companies, three eras of digital. And then I realized something obvious: most of what I learned about driving demand, building trust, and getting people to act — none of it had reached the small service businesses that need it most.
The local dentist. The personal injury attorney. The realtor. The general contractor. The catering owner. They're great at what they do, and getting steamrolled online by mediocre competitors with better marketing.
So I started Octosona.
The model is simple: I take what works at the biggest brands in the world and apply it at the scale of a single service business. Local SEO done right. Ads spent narrowly and intentionally. Content built to rank. AI tools picked for what they actually save you, not for what's trending on LinkedIn this week.
I'm bilingual, native in both English and Spanish — useful across both the U.S. and Mexico, where the work crosses languages every day.
Outside of work, I'm a Harvard Business School AI for Leaders graduate (the program where I figured out which AI tools are real and which are hype). I draft with AI every day — but only after the human thinking is done.
If you want to talk, the discovery call is free. 20 minutes. You'll leave with at least one thing to fix on your own — even if we never work together.
Where I trained
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Years inside Amazon, Google & Televisa
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Global brands worked with
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Native languages (EN / ES)
0
Days to launch, typical
The what
Fast adoption, slow integration.
76%
of small businesses are using AI
14%
have fully integrated it into core operations
The gap is the learning tax — the time and effort you spend testing tools before they actually pay off. That's the work we take off your plate.
Source: Goldman Sachs 10,000 Small Businesses Voices — 2026 AI survey
The how
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02
03
A stack that adapts to your goals.
No fixed packages. We start by listening to what your business actually needs, build the right mix of services, and adjust every month as the numbers come in.
Design
We pick from our five services — AI tools, website, paid ads, content, reporting — and assemble only what moves your needle. No upsells.
Adjust
Monthly review of what worked, what didn't, what's next. We scale what's producing leads and quietly drop what isn't.
The why
78%
21×
6 hrs
The numbers behind responsive, automated marketing.
Why answering faster, capturing 24/7, and automating routine work consistently outperforms doing it by hand.
buy from the first business to respond.
Speed-to-lead is the single biggest predictor of who wins the deal — not price, not pitch, not pedigree.
higher qualification rate when you reply within 5 minutes.
Leads cool fast. Most owners — busy with clients — answer hours later. AI doesn't.
saved per week by owners using marketing automation.
Six hours back is six more hours on the work that pays you — and less on copy-paste, follow-ups, and tool wrangling.
Brand work
Brands I've worked with
15 years selling and consulting for some of the world's biggest CPG, beverage, and consumer brands across North America and Latin America.
