I'm Arturo. I help service businesses grow.

I spent 15 years inside the rooms where modern digital marketing was invented. First at Televisa in Mexico City selling television, then at Google bringing CPG advertisers into search and YouTube, then at Amazon Ads building programs for Fortune 500 brands across the U.S. and Latin America.

Three companies, three eras of digital. And then I realized something obvious: most of what I learned about driving demand, building trust, and getting people to act. None of it had reached the small service businesses that need it most.

The local dentist. The realtor. The general contractor. The catering owner. They're great at what they do, and getting steamrolled online by mediocre competitors with better marketing.

So I started Octosona, a digital marketing agency in San Diego.

The model is simple: I take what works at the biggest brands in the world and apply it at the scale of a single service business. Local SEO done right. GEO too, so AI assistants like ChatGPT and Google's AI overviews recommend you. Ads spent narrowly and intentionally. Content built to rank. AI tools picked for what they actually save you, not for what's trending on LinkedIn this week.

I'm bilingual, native in both English and Spanish. Useful across both the U.S. and Mexico, where the work crosses languages every day.

I'm a bit obsessed with figuring out which AI tools actually save you time and which are just hype. I use AI myself every day, but only after the human thinking is done.

If you want to talk, the discovery call is free. 15 minutes. You'll leave with at least one thing to fix on your own. Even if we never work together.